"Know Where You Stand" by Seth Tara


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"Know Where You Stand" is a series created by Seth Tara for The History Channel. Seth Taras is a self-taught American artist, one of Luerzer’s Archive’s 200 Best Photographers Worldwide and winner of numerous international awards including a Cannes Lion for his brand campaign for The History Channel, “Know Where You Stand,” which has been translated into 30 languages and published in 130 countries.

He was born into a lineage of artists and artisans, including bronze and Macramé sculptors, golden-age cartoonists, interior designers, vacuum repairmen, celebrity stylists (and a tailor to the Czar of Russia). Nearly all of his pictures are direct prints from original film negatives with no digital alteration and taken largely hand-held. His pictures hang in collections around the world

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