CGI (computer-generated imagery) as a creative medium
Chris Labrooy is a creative artist based in Scotland. He is interested in the intersection between typography, architecture, product design and visual art.
After graduating from the RCA with an MA in design products, Chris first began to use 3D as a simple tool to visualize ideas for furniture and products. As 3D technology and hardware evolved, Chris saw an opportunity to explore CGI as a creative medium in itself with which he could subvert and twist familiar everyday things into new typographic and sculptural forms.
Chris LaBrooy’s unique work can be seen across the UK, Europe, and the United States for advertising, editorial, and publishing.